Partner profile

Eleanor Reyes

Managing Partner, Aviation & Distribution

New York · London

Eleanor leads Concourse Intelligence's work with global network carriers, GDS operators, and airline retailing platforms. Her work focuses on the strategic implications of NDC, offer/order management, and the next decade of airline-OTA economics. She has led commercial and strategic engagements across more than thirty carriers across North America, Europe, and Asia.

eleanor@concourseintel.com LinkedIn ↗Book Eleanor to speak →

Areas of expertise

—Airline retailing & NDC
—Distribution strategy
—Loyalty program economics
—Joint venture commercial design
—Airport & airline M&A

Sectors covered

Aviation Distribution & OTAs

Background

Prior: Director of Strategy at a top-three network carrier
Prior: McKinsey & Co., Travel & Logistics practice
BA Economics, Yale; MBA, INSEAD

Speaking topics

On stage with Eleanor.

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01The end of the GDS as we knew it
02What NDC adoption really means for distribution P&L
03Loyalty as a financial business
04Airline retailing in the AI era

Recent writing

By Eleanor Reyes.

Aviation·Jun 6, 2026

Airline retailing is finally becoming real — and the GDSs are not invited

After fifteen years of NDC slideware, the largest carriers are quietly building the retail stack themselves. Air France-KLM, United, and Lufthansa Group are leading; Sabre and Amadeus are repositioning. The implications for distribution economics are larger than the industry is pricing in.

5 min read