The Concourse Brief · Episode 08 · Aviation
Airline retailing in 2027: a conversation with IATA's distribution lead
Eleanor Reyes and IATA's distribution lead unpack what NDC, OOMS, and the post-GDS world actually mean for airline P&L over the next thirty-six months.
Chapters
- 00:00Cold open: what 'retailing' actually means in 2026
- 06:14Where the GDSs are quietly winning
- 18:42OOMS adoption rates by region
- 29:30Loyalty, payments, and the rest of the stack
- 41:05What investors get wrong about NDC
Transcript excerpt
Eleanor Reyes: The asterisk is being cashed. Every airline executive I've spoken to in the last twelve months has moved retailing from a slide to a budget line.
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