Out nowThe State of Travel 2026 — our flagship annual outlook on the global travel economy.Open report →
The Concourse Brief · Episode 08 · Aviation

Airline retailing in 2027: a conversation with IATA's distribution lead

Eleanor Reyes and IATA's distribution lead unpack what NDC, OOMS, and the post-GDS world actually mean for airline P&L over the next thirty-six months.

Host: Eleanor Reyes·Guest: Senior Director, Distribution — IATA·47 min·May 29, 2026
Chapters
  1. 00:00Cold open: what 'retailing' actually means in 2026
  2. 06:14Where the GDSs are quietly winning
  3. 18:42OOMS adoption rates by region
  4. 29:30Loyalty, payments, and the rest of the stack
  5. 41:05What investors get wrong about NDC
Transcript excerpt
Eleanor Reyes: The asterisk is being cashed. Every airline executive I've spoken to in the last twelve months has moved retailing from a slide to a budget line.
Full transcripts available to subscribers — request access.