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Sector deep dive

Airline Retailing — The Distribution Margin Pool, 2026–2029

A 60-page deep dive on what NDC, offer/order management, and the GDS repositioning mean for airline P&L and OTA economics.

April 22, 2026·68 pages·Subscriber access
Abstract

We model the distribution margin pool in airline retailing across four scenarios: full NDC adoption, partial adoption, GDS resilience, and disintermediation. Includes a per-carrier scorecard for the top 20 global network carriers.

Authors
Eleanor Reyes
Eleanor Reyes
Managing Partner, Aviation & Distribution
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