Sector coverage

Destinations & Policy

How governments compete for tourist spend: Saudi Vision 2030, Japan inbound, EU tourist taxes, US visa wait times, and destination marketing in a fragmented media world.

Photograph: Unsplash

1.5B

Forecast international tourist arrivals, 2026

Source: UN Tourism

$1.4T

International tourism receipts (2025)

Source: UN Tourism

EU cities with new STR/overtourism rules since 2023

Source: European Commission

Coverage

Recent writing on Destinations & Policy.

Destinations & Policy·May 31, 2026

Saudi Vision 2030 and the end of easy destination growth

Saudi's tourism push is the largest deliberate destination-building project in modern history. The lessons it is teaching — about supply, marketing, and policy — are not the ones the Saudis intended.

3 min read

On our watchlist

Companies we track in Destinations & Policy.

The names we follow most closely in this sector. Not investment advice — just where we are spending the most analytic time.

Saudi Tourism Authority

Tourism Australia

Japan Tourism Agency

VisitBritain

Brand USA

Singapore Tourism Board

Atout France

DTCM (Dubai)

Visit California

South African Tourism

In the field

Destinations & Policy, illustrated.

Mountain landscape — Destination strategy is a national security question for the resource-curious.

City skyline — Overtourism is now a political constraint, not a marketing one.

Coastal view — Visa friction is the most under-discussed lever in destination strategy.